The people behind every project.
In production, clients don't buy companies — they buy people. The people who pick up the phone at 2 AM the night before build-up. The people who own the result.
Ahmed Behery
17+ years in production & creative direction
Ahmed Behery began his career in 2008 as Art Director at AAPIC, an event and production company within the Tarek Nour Group. In 2011, he took on a second simultaneous role as General Manager of Tareknour Production house — holding both positions until 2015. Creative direction in one hand, full factory and operations management in the other.
That dual experience made one thing clear: the biggest challenge in this industry is not creativity — it is risk. Tight timelines, large teams, zero margin for error on event day. In 2015, Ahmed founded NoRisk Production with a single purpose: to eliminate that risk as completely as possible. The name says it all.
Today, Ahmed personally oversees every project NoRisk takes on — from the first drawing review to the final installation walkthrough. Limited projects, direct supervision, full accountability.
Fewer projects. Direct ownership. No stretched teams.
NoRisk intentionally caps the number of projects we run in parallel. It costs us growth — and it buys our clients something more valuable: senior attention on every single brief.
Every project the leadership team accepts is a project the leadership team personally delivers. That is the only way we know to keep the No-Risk standard true to its name.
Want to work with the team directly?
Send us your brief. You'll deal with the people who deliver the project — not a sales layer.
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